They initially told Brave their browser violated section 4.4 of Google's Android Developer Distribution Agreement, which bars software that "interferes with, disrupts, damages, or accesses in an unauthorized manner the devices, servers, networks, or other properties or services of any third party including, but not limited to, Android users, Google or any mobile network operator." The private browsing behavior data itself stays sealed up within the browser, and Brave says it doesn't know any of it - or any other information about you.īrave Software CEO Brendan Eich is on hand at Mobile World Congress 2016 to tout his new browser.Īpparently Brave's approach befuddled Google's app checkers. Advertisers themselves don't see the keywords or know who they came from. Specifically, the browser watches your browsing behavior and generates interest-area keywords it shares with a company called Sonobi that matches your keywords with the keywords of its supply of ads from ad agencies. However, Brave will at times replace those ads with others targeted in a way designed to better respect user privacy. The startup blocks online ads and related tech that advertisers use to track and profile you when you visit websites. San Francisco-based Brave is trying to change the situation by adapting ad technology that is less intrusive to individuals and that lets online companies continue to run ad-supported businesses. It's not an exaggeration to say the future of much of what you do online hangs in the balance. Today, ads and free content are interdependent, but the growing use of ad-blocking technology is threatening that approach. You may hate online ads, but you probably appreciate free content from the likes of YouTube and Facebook that those ads support. Brave was "in a guessing game with Google," Eich said in an interview at this week's Mobile World Congress tech show in Barcelona. The initial opposition also shows just how hard it can be for developers to figure out why exactly they've run afoul of app store rules, even for developers as influential as Eich, who invented the JavaScript programming language that's a key foundation of the Web. Without easy access to Android, Brave would have been cut off from a huge portion of the world's mobile users. Eich was a Mozilla co-founder who led the Firefox browser project until his controversial departure in 2014. Google's opposition, which lasted 10 days, was a serious impediment for the software and for the ambitions of Brave CEO Brendan Eich to make a fresh start in the Web browser business. Despite troubles convincing Google that its app is legit, Brave Software's browser is now available to anyone who is sick of annoying mobile ads.Īpple added Brave for iPhones and iPads to its app store on Friday, but Google rejected the app twice before publishing Brave for Android devices in the Google Play app store Tuesday night.
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